Privacy Policy

Last updated: May 2026

The East African Safari & Touring Company Ltd respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, send us an enquiry, request a safari quotation, or book travel services with us.

1. Who We Are

This website is operated by:

The East African Safari & Touring Company Ltd
Arusha, Tanzania
Website: https://www.eastafricansafari.net/
Email: sales@eastafricansafari.net

2. Information We Collect

We may collect personal information when you:

• Submit an enquiry form on our website
• Request a safari quotation or itinerary
• Book a safari, accommodation, transfer, flight, or related travel service
• Contact us by email, phone, WhatsApp, social media, or other communication channels
• Interact with our website, advertisements, or online content
• Provide information needed for travel arrangements or supplier bookings

The information we collect may include:

• Your name and contact details
• Email address and phone number
• Country of residence or nationality
• Travel dates, destination preferences, group size, and accommodation preferences
• Passport details where required for flights, permits, park arrangements, or supplier bookings
• Dietary requirements, allergies, or medical information that you voluntarily provide to help us plan your trip safely and comfortably
• Billing, payment, and booking information
• Website usage information such as pages visited, device type, browser type, referral source, and approximate location

3. How We Use Your Information

We use your information to:

• Respond to enquiries and prepare safari proposals
• Create quotations, itineraries, invoices, and booking documents
• Arrange accommodation, guides, vehicles, internal flights, permits, park fees, and other travel services
• Communicate with you before, during, and after your trip
• Handle payments, deposits, refunds, cancellations, and accounting records
• Improve our website, forms, user experience, and customer service
• Measure advertising performance and understand which pages or campaigns generate enquiries
• Protect our business, prevent misuse, and comply with legal or regulatory requirements

4. Website Analytics, Advertising & Tracking Tools

We use analytics, advertising, and website improvement tools to understand how visitors use our website and to measure the effectiveness of our marketing. These tools may use cookies, pixels, tags, scripts, or similar technologies.

Services used on this website may include:

• Google Analytics
• Google Ads
• Google Tag Manager
• Meta Pixel
• Microsoft Clarity

These services may collect information such as pages visited, clicks, scrolling behavior, device and browser information, referral source, approximate geographic location, campaign information, and other website interaction data.

Microsoft Clarity

We use Microsoft Clarity to help us understand how visitors interact with our website. Clarity may collect information about website usage, including clicks, scrolling, page navigation, and session interactions. This helps us improve usability, identify technical issues, and make the website easier to use.

Microsoft Clarity may use cookies and similar technologies. For visitors in regions where consent is required, such as the European Economic Area, the United Kingdom, and Switzerland, these cookies should only be used after consent has been provided.

Google Analytics, Google Ads & Google Tag Manager

Google Analytics helps us understand website traffic and user behavior. Google Ads helps us measure advertising performance and may help us show relevant ads to people who have previously visited our website. Google Tag Manager helps us manage analytics and advertising tags on the website.

Meta Pixel

Meta Pixel may help us measure the effectiveness of advertising campaigns on Meta platforms, such as Facebook and Instagram, and understand actions visitors take on our website after interacting with our ads.

5. Cookies

Cookies are small files stored on your device. We may use cookies and similar technologies to:

• Help the website function correctly
• Measure website traffic and performance
• Understand how visitors interact with our pages
• Improve forms, navigation, and page experience
• Measure advertising performance
• Support remarketing or relevant advertising where permitted

You can control or disable cookies through your browser settings. Some features of the website may not work properly if cookies are disabled. Visitors in certain regions may also be shown a cookie consent banner where required by applicable law.

6. Sharing Information With Travel Suppliers

To arrange your safari or travel services, we may share relevant information with trusted suppliers and service providers. These may include:

• Lodges, camps, hotels, and accommodation suppliers
• Guides, vehicle providers, and transfer operators
• Airlines, aviation operators, and airport transfer providers
• National park authorities, permit offices, and conservation area authorities
• Payment processors, accounting systems, and banking partners
• IT, website, analytics, email, and marketing service providers

We only share information that is reasonably necessary for the relevant service, booking, communication, legal requirement, or business operation.

7. International Data Transfers

As a safari and travel company based in Tanzania, we may process and store information in Tanzania and may share information with suppliers or technology providers in other countries. By using our website or submitting an enquiry, you understand that your information may be processed outside your country of residence.

8. Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. This may include keeping records for enquiries, bookings, accounting, tax, legal, insurance, dispute resolution, and customer service purposes.

If you request deletion of your information, we will consider the request in line with applicable law and any legitimate business, legal, tax, or accounting obligations.

9. Data Security

We take reasonable technical, administrative, and organizational measures to protect your personal information from unauthorized access, misuse, loss, disclosure, or alteration.

However, no website, email system, or online transmission is completely secure. We cannot guarantee absolute security, but we take privacy and data protection seriously.

10. Your Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Request deletion of your information where applicable
• Withdraw consent where processing is based on consent
• Object to certain types of processing
• Request that we limit certain processing activities

To make a privacy-related request, please contact us using the details at the bottom of this page.

11. Marketing Communications

If you contact us or submit an enquiry, we may respond to your request and follow up regarding your safari plans. We do not send unrelated marketing emails without a valid reason or consent where required.

You may ask us to stop sending marketing or follow-up communications at any time.

12. Children’s Privacy

Our website and services are intended for adults planning travel. We do not knowingly collect personal information directly from children for marketing purposes. Where children are included in a safari booking, information may be provided by a parent, guardian, or responsible adult as necessary for travel arrangements.

13. Third-Party Websites

Our website may contain links to third-party websites, including partner websites, supplier websites, payment platforms, social media platforms, or external travel resources. We are not responsible for the privacy practices, content, or security of third-party websites.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, legal requirements, or the tools and services we use. Any updates will be posted on this page with a revised “Last updated” date.